Hakuhodo‘s 2nd office in Indonesia, Hakuhodo Lotus, begins operations
Tokyo—July 2, 2012—Hakuhodo has today commenced operation of Hakuhodo Lotus, a new
office in Indonesia
In recent times, Japanese companies have been expanding their business into Indonesia, an
economy experiencing dramatic growth. On the back of this growth, the country’s 2012 total
advertising expenditure is expected to grow a high 19.6% compared to 2011 (Source: Zenith
Optimedia; March 2012).
Hakuhodo has supported the marketing activities of numerous clients in Indonesia through
Hakuhodo Indonesia (location: Jakarta; President Director: Irfan Ramli), established in 2001.
Hakuhodo Indonesia has a solid local reputation, and was named The Best of the Best
Advertising Agency in 2011 at Indonesia’s premiere advertising festival, Citra Pariwara.
The establishment of this second channel expands Hakuhodo’s business in this rapidly growing
market and strengthens its client service capabilities.
